In email marketing it is extremely important that you build a good relationship with your contacts from your mailing list.
If you don’t build a good relationship, people will not be inclined to buy from you and you will also see that people will unsubscribe from your mailing list. Of course you don’t want that! It may sound like a lot of work to build a good relationship with your contacts. On the one hand it is, but on the other hand it is not.
Make your emails very personal
This is because you can, as it were, build up a very personal bond through mass communication. You can make email marketing very personal.You can do this, for example, by using the recipient’s first name in the subject line, and starting the email with ‘Hey %Friend%’, where Friend is of course the recipient’s first name. Always try to email as personally as possible. I always say: email as if you’re emailing a friend. As a result, you keep the ‘threshold’ as low as possible, and you communicate on a ‘human’ level, instead of on a company level.
Build a relationship by sending valuable content
When you regularly send valuable content to your mailing list, you will see that your contacts will appreciate you and that you will really build a good relationship. This makes it much easier to start promoting your product(s), because your mailing list already trusts you.
Regularly send content that really benefits your mailing list.
People often think that if they send very good, valuable information to their mailing list for free, they will not be able to sell anything anymore. It’s not like that.If your mailing list already regularly receives super valuable content, your authority status will only increase, and people will look forward to your next mail. And “ when your free information is that good, how good must the paid information be ”.The more you give, the more you will receive. The correct statement is therefore not “ the money is in the list ”, but “ the money is in the relationship with the list ”. Also read: 5 Email Marketing Tips You Can Apply Today .
