It has not escaped anyone’s notice: Artificial Intelligence (AI) is here to stay. AI is nothing but artificial intelligence. This is the ability of computer systems to perform tasks that humans normally perform and that are based on mimicking human intelligence. Machines learn, think and act in an almost human way and thus take work off our hands.

AI in everyday life

While AI is hot right now, artificial intelligence has been around for a long time. And AI in marketing too! Take, for example, a chatbot from Amazon or another large webshop. This, too, is a form of AI. And even spam filters in your email program, autocorrect on your phone, and facial recognition are forms of AI.

Language models

Within marketing, we make extensive use of AI language models. AI language models are capable of understanding and mimicking human language. Language models learn to recognize patterns in text and can learn from them. That’s what we call machine learning. This type of AI does not need to be programmed to do so, but learns by entering text, websites, books, etc.

Generative model

A specific language model is a generative model. A generative model can write new text on its own based on the patterns and knowledge it has learned. This type of bot not only recognizes what is being said, but can mimic a tone of voice and produce a whole new text based on the input/command (prompts) you give.

Using language models for marketing

You use language models for all your written content. This type of AI is ideal for blogs, social media posts, product pages, and ad copy. And are you stuck for a while? Then you can even brainstorm with a language model and ask for some good angles. This type of AI will answer all your questions, even give you answers to emails, and help you flesh out marketing plans. In short, with a language model, provided you enter good prompts and the tool learns your own tone of voice, you can cut your working time in half.

Keep in mind that grammar and active writing often leave something to be desired. A bot also doesn’t understand the “why” of something and is therefore not suitable for subjective pieces. And a bot can provide erroneous information. Therefore, never forget to do a good source research yourself.

Examples of language models

ChatGPT In November 2022, there was ChatGPT, a public chatbot based on a generative language model. ChatGPT is often seen as a threat to content marketers, but it certainly offers added value. The bot can mimic a tone of voice and provide angles that you might not have thought of yourself.

Google Bard

Of course, Google couldn’t stay behind. In March 2023, Google Bard was launched. This language model is basically the same as ChatGPT but does not have a plagiarism checker (ChatGPT does) and is mainly good at answering questions and less strong at writing good texts.

 Jasper

Jasper has been called ‘the copywriting tool of the future’. Jasper is special and picks up where ChatGPT and Google Bard left off. The tool has pre-programmed copywriting skills, can implement and look up keywords for SEO optimizations and is grammatically practically error-free and strong in 26 languages. Add to that the fact that Jasper has his own SEO tool called Surfer SEO and you can see why this tool is the perfect new marketing colleague.

Image AI

Image AI are bots that provide images. They do this, for example, by creating logos, lifelike-looking photos and illustrations. The results are almost frighteningly real. However, image bots can also count on a lot of criticism, because many bots base their work on the work of real illustrators and artists who are not compensated for this.

Jasper Art
You’ll see Jasper come back for Video AI as well. Jasper Art is part of Jasper.ai and creates lifelike images, illustrations and photos that rival the best stock photos. All this without a watermark so that the images are simple to use.

Midjourney

Midjourney works via Discord and delivers four images per prompt entered. Midjourney delivers everything you could want, from logo design to portraits to paintings. In the prompts, you can also indicate which artists you like and which elements you absolutely do not want to see. The results are known to be of high quality. There are now more than 3600 styles available (and growing daily!) for your images and the possibilities with Midjourney are truly endless.

Illustroke

Illustroke quickly creates illustrations for all your content. You specify how many layers of color there should be and what the style is and Illustroke does the rest.

AI Videos

The term Video AI encompasses a lot. Video AI has been used for some time to recognize people in videos and convert speech into subtitles. Within marketing, Video AI is mainly used for creating social media posts, creating videos based on blogs and articles, and creating presentations or social ads.

Examples of Video AI

Pictory

No experience necessary for a video of Pictory! You enter a script or article and Pictory turns it into a video. This makes the tool ideal for deploying content such as blog posts for videos for social media.

Synthesia

With Synthesia, you can choose from more than 70 avatars that speak 65 languages. The avatars seem lifelike. There are several background templates available, but you can also integrate your own branding with Synthesia. This tool is also very loved by big names like Google and Nike.

Steve
steve converts scripts into videos and animations in just a few minutes. The tool can even do that based on just a tweet or a few sentences. Steve’s work is simple. You can adjust scene lengths, choose your animation style or video style, and go wild with colors and text. Steve is an AI tool that is especially suitable for presentations and advertisements of products. Facebook and Instagram ads can be created in minutes and entirely according to branding.

AI for ads

Of course, with all the developments going on, AI for advertising has also emerged. This type of AI helps create ads and optimize campaigns. Usually this is done on the basis of data and entered prompts and information. The goal of this is to achieve the highest possible ROI.

Adcreative
is a tool that works on the basis of data and creates result-oriented advertisements. You inform the bot about your target audience and platform, and the bot then tells you what the target audience is looking for and what type of ad resonates best. You upload your logo, branding colors and choose what kind of project you want. You can enter your own slogans and text or let Adcreative come up with something. Adcreative then creates the entire ad.

The tool can be linked to your data, so that you can see how each advertisement is doing. Adcreative claims to achieve up to 14 times higher conversion rates and see an improvement in click-through rate with more than 95% of users.

New bots

Of course, in addition to all these mentioned tools, there are also bots available for audio, spelling, and SEO. And new tools appear every month. As a marketer, always stay up to date with developments and use them for your work. This way you work faster and smarter!