A push notification is a message sent directly through a mobile app, website, or desktop application. The user gets the message even if the app or website is not running. These posts vary in content. A push notification can contain text, images, sounds, or video. The notifications usually appear as a notification on the lock screen or as a pop-up message.

Examples of push notifications

Push notifications are a useful marketing tool. We explain a few examples of push notifications.

1) Push notifications to notify customers of new product launches, offers, discount promotions or as cart abandoned notifications.

2) News apps send push notifications to inform about the latest news, important events, or personalized news updates based on the user’s interests.

3) Push notifications notify users of new friend requests, comments on posts, likes, and tags.

Push notifications in online marketing

As an online marketer, the use of push notifications can certainly pay off. There are pros and cons to this.

The Benefits of Push Notifications

• Communicate quickly and directly.
• Possibility of personalization to work on customer loyalty.
• Push notifications can improve conversion rates by providing customers with instantly relevant offers, products, or promotions. Because they are immediately redirected to this, the chance that they will convert increases.

The Disadvantages of Push Notifications

• Push notifications can only be used if the recipient gives explicit permission for this.
• Push notifications are quickly seen as annoying.
• Limited content, which sometimes causes the message to be conveyed incorrectly or too minimally.