If you’ve landed on this page, chances are you’re looking for reasons why people don’t (anymore) open your emails. The open rate of your email messages is probably very low, and you have no idea why, but you want to make sure that your open rate increases. So today I will discuss five possible causes, which could be why the open rate of your email message is low, and that your email is not read. I also give you tips on what you can do about it, to ensure that your email is read again.
1: Your email is no longer relevant
When someone signs up for your newsletter, this person hopes that he or she will receive information about a certain topic. If this turns out not to be the case, and your newsletters are about something else, then this is no longer relevant to the recipient. As a result, the recipient does not open the newsletter (anymore). It is therefore wise to be clear about what the recipients expect of you. What do they want to receive newsletters about? What do they find interesting?
2: People have been on your newsletter for too long
It could well be that someone who signed up for your newsletter five years ago is no longer interested in what you offer today. You see this a lot, and this is also a common reason that your newsletters are no longer opened. It may therefore be wise to send a mailing asking if they are still interested in what you have to offer. Making a selection with people who have been on your mailing list for a long time, and who have no longer opened your mailings, can also be very wise. This way you can manually remove them from your mailing lists.
3: Your newsletter ends up in the spam box
Newsletters are increasingly ending up in the spam box. This is because people are receiving more and more newsletters, and therefore better filtering is required. To test this, you can sign up for your own newsletter and check whether the newsletter has also ended up in your spam box.
A few tips to keep your newsletter out of recipients’ spam boxes:
- Ask recipients to respond to the first email
- Ask recipients to check the spam box and move it to the inbox
- Do not send too many mailing
- Send only relevant emails
- Mail from your own email address not using external like yahoo or gmail….use your own domain
- Use good email marketing software
You can always visit our blog https://brownmailer.com/blog for more tips
4: The the subject of your email newsletter matters.
The first thing the recipients see when your mail appears in the mailbox is the subject of the mailing.
If this is not interesting enough, the mailing will not be opened so quickly. It is therefore an art to come up with topics that are as relevant, good and attractive as possible. You can certainly play with this and test what good topics are. It often helps if you put the name of the recipient in the subject, or if you use an interrogative sentence. you can use writeseed.com to grab better email subject lines.
5: You email too much
When a recipient receives too many e-mails, there is a good chance that they will no longer be opened in the long run. Therefore, do not mail every day, but look for a good frequency to send your mailings. This is also a matter of testing and seeing what works well for your target group.
It is often best to email at fixed times, so the recipients are often already prepared for it and they know what to expect.
