How to Configure BIMI for Branding Emails Are you looking to boost your brand’s visibility in crowded email inboxes? Brand Indicators for Message Identification (BIMI) offers an innovative solution. This email authentication protocol allows you to display your company logo alongside messages in supporting email clients, increasing brand recognition and trust. By implementing BIMI, you can enhance your email marketing efforts and stand out from competitors. In this article, you’ll learn the step-by-step process of…

Tips for writing compelling sales emails Are your sales emails falling flat? In today’s competitive business landscape, crafting compelling sales emails is essential for capturing leads and driving conversions. As a sales professional, you know the importance of making a strong first impression in your prospect’s inbox. However, writing emails that stand out and motivate action can be challenging. This article will equip you with proven strategies to elevate your sales email game. You’ll learn…

Crafting Compelling Subject Lines: 10 Tips and 15 Examples Are your email subject lines falling flat? In today’s crowded inboxes, you have mere seconds to capture attention and entice recipients to open your messages. Crafting compelling subject lines is both an art and a science – one that can dramatically boost your email open rates and engagement. This article will equip you with 10 proven tips to write irresistible subject lines, along with 15 real-world…

How to Build an Engaged Email List: Strategies for Growing Your Subscriber Base Are you ready to take your email marketing game to the next level? Building an engaged email list is not just about numbers; it’s about creating meaningful connections with your audience. In this blog post, we’ll explore strategies that will help you grow your subscriber base and keep them eagerly anticipating your next email. From understanding your target audience to mastering the…

Push notification in email marketing A push notification is a message sent directly through a mobile app, website, or desktop application. The user gets the message even if the app or website is not running. These posts vary in content. A push notification can contain text, images, sounds, or video. The notifications usually appear as a notification on the lock screen or as a pop-up message. Examples of push notifications Push notifications are a useful…

How to write an ebook yourself Writing an e-book is not an easy task. It takes a lot of work and time; so it is not just done in one day. Still, your own e-book is extremely important to build your mailing list, and I definitely recommend writing your own e-book. You radiate authority in your field, so to speak, and you can give the e-book away for free in exchange for a name and…

Cialdini’s 7 influencing principles: how to use them in your marketing funnels Cialdini’s 7 influencing principles can turn your average marketing funnel into your most powerful marketing tool. In this article, we’ll take a closer look at Cialdini’s 7 influencing principles and how you can use them in your marketing funnel. Robert Cialdini is a well-known name in the digital marketing world. This professor of psychology wrote the book ‘Influence: The Psychology of Persuasion’. In…

What are the best AI tools for marketing? It has not escaped anyone’s notice: Artificial Intelligence (AI) is here to stay. AI is nothing but artificial intelligence. This is the ability of computer systems to perform tasks that humans normally perform and that are based on mimicking human intelligence. Machines learn, think and act in an almost human way and thus take work off our hands. AI in everyday life While AI is hot right now, artificial intelligence has…

Google & Yahoo Authentication Changes in 2024 The Google and Yahoo Authentication Changes of 2024… It sounds a bit like the world of email marketing is being turned upside down. Thankfully, that’s not quite the case. However, there are a number of changes that you as an entrepreneur (who uses email marketing) should take into account. What do the Google and Yahoo Authentication Changes mean? From February 1 of this year (2024), Google and…